Case studies.
How I've taken products from idea to first users, decisions and lessons included.
The Chat Store
Read case study ↗Researching an emerging market and turning those insights into a product and media platform.
✦ Started small ✦ Reconsidered the audience ✦ Prioritized original content
Whatsnxt
Read case study ↗Positioning, messaging, sales enablement, and launching an event discovery product.
✦ Built from zero ✦ Launched an MVP ✦ Refined our positioning
