sidikat@krescko.com · LinkedIn
I've worked on a few things beyond software, too. Here's a selection of branding, marketing, content, and website projects across other industries.
Art marketing · Content & social media
Helping an abstract artist build a recognizable brand and connect with an audience for her work.
I've developed her positioning and messaging, built her content strategy, and manage her social media presence. My work has also expanded into her website and how her growing collection of original artwork, prints, wearable art, and home décor is presented online.
What I've worked on
Hospitality marketing · Brand & social media strategy
24 April – 28 October 2026.
Helping revive bookings for an unusual hospitality brand in Hoedspruit, South Africa: a hotel where guests can sleep inside converted aircraft.
Following a change in ownership, Aerotel was struggling to generate enough bookings to sustain the business. We came on board in April 2026 to help turn things around, focusing on brand strategy, social media, and growing its visibility among potential guests.
Results
As of October 2026, the business was consistently generating enough revenue to cover its operating costs and had recorded a few profitable months since we started working together in April.
Destination marketing · Brand & website strategy
Search: 12 months to October 2026. Social: August 2025 – October 2026, organic and paid.
Working on the marketing and digital experience for a safari destination platform in Hoedspruit, South Africa. My work spans brand and content strategy, social media, and a major website rebuild.
A big part of the work has been turning search attention (2.69M impressions and 39.1K clicks in the last 12 months) and a website with 500+ pages into more useful travel planning experiences and, ultimately, enquiries and bookings.
Holding company · Brand strategy & messaging
Developing the brand foundations and communication materials for a business with several connected ventures.
My work includes positioning, brand identity and messaging, an investor and partner pitch deck, and supporting the early development of associated brands.
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