Product marketer for SaaS founders ·
4+ years in marketing
I help founders understand what their customers need, the alternatives they're considering, and the value only their product delivers.
Then we commit to one direction(positioning) that shapes what you say(messaging) and build(product).
01
A short project to tackle a specific positioning problem.
Best for: a product people already use, without a clear position against the alternatives.
I'll help you evaluate the options and make a more informed positioning decision.
What you'll get:
02
For when you need a product marketer on your team, but not a full-time hire.
Best for: a public launch, growing an existing product, or rethinking how you market it.
I'll join your team, help establish priorities, and take ownership of the work as your needs evolve.
What we can work on: Customer and market research, positioning, messaging, product launches, and content strategy.
Let's talk PMM →Researching an emerging market and turning those insights into a product and media platform.
✦ Started small ✦ Reconsidered the audience ✦ Prioritized original content
Positioning, messaging, sales enablement, and launching an event discovery product.
✦ Built from zero ✦ Launched an MVP ✦ Refined our positioning
“It's been fantastic working with Sidikat. She consistently shows up and is fearless in contributing her ideas.”
Ali NavarroProduct Lead, Whatsnxt“Out of everyone I’ve used in all the years I’ve done social media, you’ve definitely given more traction than ever. You’ve obviously got some magic touch.”
Bianca BlackAbstract Artist“What would I do without you?”
Bavukile VilaneFounder (and my partner)01
I don't think positioning starts and ends with finding better words. Sometimes the most useful insight is about the product itself. If the value or differentiation isn't really there, I'd rather help figure out what needs to change.
02
I've spent most of my career working in startups where responsibilities don't fit neatly into job descriptions. I can figure out what needs doing, take ownership, and bring in the right people when necessary.
03
I've taught myself to work with new tools, build websites, prototype products, and create systems that make my work easier. I'm happy to learn something new when it's useful, but I don't feel the need to adopt every new tool just because it exists.
Tell me about your product and what you're trying to figure out.
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